After speaking to hundreds of women across India, we came to find that there was a common dilemma they faced - picking between expensive jewelry for special occasions, and everyday jewelry that was of inferior quality and was not keeping pace with their changing lifestyle. Blingbuling was founded in 2018 in India, with the objective to make beautiful jewelry accessible, affordable and forever wearable.

At different stages in life and on different occasions, jewelry has always played a symbolic role in helping people express their emotions. We wanted to be part of these emotions, celebrations and milestones and also elevate their everydays.

With Blingbuling, jewelry is more than an accessory - it represents something much bigger. Through jewelry, we're afforded the ability to not only personalize a look, but also evoke emotion and create memories. This is the very mentality.

We take pride in offering the most stylish, premium, steal-the-show kind, gorgeous trends — "so" — let your day start and end with Blingbuling's fit.